Girmi gets a makeover and switches the kitchen to ON mode

There are brands that find their way into homes and become part of the family for years to come, from the moment a dough takes shape to a family recipe passed down from one generation to the next. Girmi belongs to this category: a name that has been part of Italian kitchens for generations, thanks to its small household appliances designed to mix, blend, knead and last but not least, bring everyday ideas to life. At the same time Girmi has always followed the flow of change.

Girmi unveiled its new brand identity during the company convention, that took place on May 25th-26th at the company’s headquarters, based in Rimini.  It is a more colorfur, dynamic and carefree identity rooted in the brand’s distinctive features: the italian design, the practicality of household tools, and the joy of preparing something with your own hands.

The event brought together in-house staff, collaborators and partners for an occasion designed to showcase Girmi’s new look and mark the start of a new chapter for the brand. The concept is that every product can become a means for personal expression, capable of bringing energy, imagination and desire to experiment into the kitchen.

The history remains, but the pace has changed. The iconic red, the nod to Italian design, the graphics inspired by the 1950s and 1970s, and the legacy of Il Gastronomo are now reimagined in a more spontaneous and immediate style.

A new identity designed to address a modern public, without losing the homely flavour that has been a hallmark of Girmi for generations.

A new visual identity, a modernity rooted in its history

Anyone encountering the new Girmi in the coming months will immediately notice a shift in energy: brighter colours, more spontaneous pictures, dynamic people, live-in kitchens and a small red graphic symbol that recurs throughout visual compositions.

That symbol did not appear by chance- it is rooted in the Gastronomo model, one of the most beloved models in Girmi’s history and specifically by its selector. It is undoubtely a technical detail, but also a very familiar gesture: choosing a function, adjusting speeds, deciding how to prepare something your own way.

Girmi decided to take inspiration from this reference and to turn it into a contemporary graphic element. A visual ingredient to be blended into the brand’s new designs. A new way of bringing together memory and change.

Hands that add a final touch, ingredients on the work surface, products in use, lived-in kitchens, dishes in the making, several people cooking, tasting, sharing, Girmi’s new version doesn’t look at the kitchen from afar, but steps right inside and gets its hands dirty.

It draws on its own history to showcase a more free-spirited, personal and fun approach to cooking, where everyone can express themselves. A culinary world where Italian design once again stirs, blends and sparks new ideas.